American Baking Company - ABC in Wijk 27 Stationsbuurt

The Pecan Pie is immaculate! Flavours and texture comes together like art in your mouth. I’ve also tried many other pastries, cakes, and cookies all of which I’ve been delightfully pleased beyond expectation.

Got this cake to surprise my Bf 💕😍 Best one i have had !!! The Cake was so Good and The service also was so nice. I would definitely recommend it !!

I taste the Red velvet loaf it was amazing!

Ordered a pumpkin pie to pick up the next day. Went to pick it up and they were super friendly. Had a great conversation with the owner. The pumpkin pie might be the best I've ever had. The crust is unbelievable and the taste overall was outstanding. The pie was worth every penny and I'll 100% be back.

This bakery makes really tasty pies, cookies, cakes and more! The owners and employees are also super nice and hospitable, highly recommended. In addition to having a bakery, they are also located on the Pure Markt.

Delicious baked goods and, importantly, run by a very nice couple. Recommended!

Today we got all kinds of delicacies from Ken from the American Baking Company at the Pure Markt in Amsterdam! Beautiful stall with a great range & quality. A party every time! Recommended! ❤️

The best and tastiest cookies, cupcakes and cakes from the entire Puurmarkt!! Keep it up Jur & Ken! See you in March 2025 at the first Puurmarkt after today! Yesss!!

Love ABC, they're the nicest people! I always pay them a visit on the pure markt and they have nice cakes, cupcakes and bars :)🎂🧁🍰🍪

Bought a few things to try at the Pure Market today and the cupcake/cake/cookies are just as tasty as the service is good. Really excellent! 10/10 would recommend!

If we are also the pure market, we always get delicious things from them, absolutely everything is delicious, and the help is always nice

The American Baking Company is where I always go to get something tasty when they are on the pure market! Don't ask me what's the best😅. I like it all 😋.

Super tasty and very nice people! I highly recommend, you will not be disappointed. It’s a bit pricey but I think what you buy is worth the price, you can see it’s made will love!

We ordered a 26 centimeter cake for a birthday party. the service was good but the cake wasn’t anything near that. It was so dry and overpriced. You can get much better and cheaper cakes at Hema. Reply to the owner: You cannot buy good reviews with a couple of cupcakes.

Delicious lemon cake 🎂 and the best service you could wish! ☺️

Super nice people and delicious cakes, pies and bars!

I loved the chocolate cake I ordered. It was perfect :)

Enjoyed another delicious cake from American Baking Company! Thank you Ken & Jur! Absolutely delicious treats & made with love! American Baking Company has the most mouth watering desserts. Try the carrot cake or red velvet cake! You will not be disappointed. The owners are thoughtful about their products and always fun to be around!

I ordered some cakes for my office colleagues and all of them raved about how delicious they were. These were a big hit ! Yummy

The lemon Loaf is delicious from ABC! delicious with the topping. And many other tasty things. Everything looks nice and neat. And don't forget the top service!

I love ABC. Their cookies, bars, and cakes are delightfully delicious. When you top that off with the warmth, care, and love that they put into their business and customers -- I cannot recommend them enough. The lemon pound cake is amazing.

We are very happy to have this bakery in our street, and to be able to order our cakes from very hospitable and super friendly people. We have ordered various cakes, cakes and cookies in recent years, everything we have ordered and will order is delicious, not a single cake or cake is dry or wet, everything is exactly as it should be🥰 We ate such a delicious cake again this weekend Chocolate with filling and vanilla on the outside You cannot compare these cakes with Hema/Supermarket cake Artists are the ones who make delicious pies, cakes and cookies Lots of love from Diana❤️

Delicious pies, cookies and cakes My regular cake shop

We ordered a big birthday cake that turned out to be inedible because the sponge was dry and very thick.

The chocolate cake I ordered from ABC was AMAZING. I'm not a cake or desserts person but they hit the spot with just the right amount of everything -- sweetness, texture, quality of ingredients was top notch. Jur whom I liaised with was really helpful and professional too. Thank you, ABC team :)

Yesterday at Pure Markt I tried some tasty sweets. And it was superrrrrrr delicious. I'm a sportsman and I usually watch what I eat. But self-control was hard to find for me in the face of the enchanting flavors of your pastries.

Amazing quality and taste. I find myself struggling to describe how satisfactory the cheesecakes were. For I have bought 2 of them. One being lemon curd and the other snickers cheesecake. Guys, if you're thinking of purchasing. Then think no more. You will not be disappointed. Also awesome staff, quick with the pick-up. Will be a returning customer.

We had the Carrot cake for a birthday and it was the best cake we've eaten ever! It was huge, it was delicious and the service was very friendly as well. Can't recommend it more and more!

Enjoyed the carrot cake very much! I have eaten many different carrot cakes, but this is and remains my favorite! Thank you ABC!

Thank you for making our Thanksgiving celebration just right! All of your desserts are delicious. I can’t wait to have your pecan pie again!:)

I walked there to buy a piece of cake for my boyfriend, but turns out they don't sell in slices. However the owner is super nice and friendly!! He gave me a small piece of hello dollie to try and it was really really tasty! Too bad we don't live in Dan Haag. If you lives around there and wants a cake, don't miss out this place!

I ordered the chocolate cake from the ABC and it was heel lekker!! The cake is very thick with chocolate buttercream all around it. The cake looks simple and not too much decoration, which i really like since most cakes use too much buttercream decorations that are not very edible for being too sweet and end up being wasted. That is why I was worried about the taste of the chocolate buttercream as well. But when i ate the cake from ABC, my friends and i, we were really shocked of how light and soft the buttercream is. It didn’t taste too sweet which was perfect and very unexpected (in a good way ofcourse), everyone loved it and ate every last bit of the buttercream (which usually is the least favorite part of cake). The buttercream really balanced the taste of the cake as the cake is sweeter and has thick consistency. So everything was up to our liking! And for the size I ordered the 22cm and this was enough to feed around 10-15 people (small slices because the cake is thick). Thank you Ken for making the cake for us! It really is a piece of heaven! (Sorry for the late review😭🙏🏻❤️)

Next level artisan baking company!

Wij kunnen enorm genieten van de zoetigheden van American Baking Company het is ook iedere keer een feestje om iets anders te proberen en tot nu toe nog geen ene keer teleurgesteld. Alles was HEERLIJK!

Lekkerste redvelvet!! Ben benieuwd naar de rest van de smaken; im sold!

We had a red velvet birthday cake and it was awesome! Although it was hudge it disappeared fast. Cake consistency was on the money. It matched the delicious icing perfectly. It looked as good as it tasted. 5 out of 5 can recommend!

The red velvet cake was absolutely divine! From the cake itself, to the frosting and the special message request... Wow! I can definitely say it's one of the (if not THE) best red velvet cake we've ever had. Picking up the cake was also such a lovely experience, meeting Ken and Jur! We will definitely be back 🔥

Ik heb nu al een aantal keer wat bij hun besteld en tot nu was alles super lekker heb de texas chocolat bar gehad, de holle dolly bar een Amerikaans gepoft rijst gebeuren wat overigens allemaal super lekker was, maar vandaag hebben we een chocolade taart zonder ei besteld.. ik weet niet hoe ze het voor elkaar krijgen maar het is delicious! Je kunt ze dus ook volgens op insta @deliciousabc ik zou zeggen zoek ze op en probeer het uit!

After reading all the reviews about the red velvet cake, I was intrigued to try it for my birthday. Well, the reviews were not wrong! The cake was so delicious, moist and not too sweet. I will definitely order from them again and highly recommend everyone to try their red velvet cake.

I woke up this birthday morning to a rainy dreary day, exhausted from working too much, and a bit disappointed that my birthday plans got cancelled. But I decided to treat myself to some delicious cupcakes or ANYTHING American Baking Company may have on hand today. I had their cake in the past when a colleague brought one to work for her birthday. I was unaware that cupcakes are made to order (and need a little bit of notice), so just as I was about to hang up and get over it, the friendly gentleman on the phone insisted that I should have cupcakes for my birthday! I was so delighted! I even got to have a couple of different flavors. Much to my delight, my dreary day started to turn around. A few hours later, I experienced nothing short of heaven! My gosh those cupcakes are divine! They are just what I was craving, just like the moist delicious cupcakes I used to get from some of the finest bakeries back home in the U.S. And they are worth every penny! Thank you so much for making this special order on short notice when you did not have to! I really appreciate it so much. You guys rock! :)

Super delicious cakes and the nicest staff ever!

It's not just the amazing cakes, cookies and cupcakes, the generosity and kindness of both Ken and Jur shines through in all of their delicious treats. Cannot recommend this place enough!

great cakes, I got a delicious lemon cake for dad's birthday. Also lovely people!

Erg lekkere red velvet cupcakes. Ik raad ze 100% aan!

Had a red velvet cupcake, tasted great and looked amazing! Would definitely recommend this bakery :)

Fantastic cupcakes! I ordered ten and could have eaten all ten!

Third cake we have gotten from here, never fails to live up to expectations. Amazing flavour, friendly people and great service.

Really the only place I would recommend the Red Velvet Cake from, just delicious. Plus they are just very nice guys!

Al jaren een trouwe klant. Fantastische taarten, cupcakes, bars etc. Gewoonweg heerlijk! De heren van ABC zijn naast meesterbakkers, ook nog eens enorme lieverds. Een absolute aanrader voor de lekkerste zoetigheden in Den Haag en omgeving!

Amazingly friendly. Perfect flavour and beautiful finishing for a smart price.

Me and my family have been going here for a few years! The cakes and pies are amazing plus the small treats are great for variety! The pecan pie is an absolute must!! The staff is extremely friendly and hospitality driven!

Ordered a cake for my birthday yesterday, the lemon cheese cake. It was absolutely delicious! Also very friendly service! I am snobby when it comes to cakes and this was really good!!!

The best red velvet cake in the city by far. Great service, really nice and professional staff. Book in advance and everyone at the party will be amazed

The guys at ABC are the best! I ordered a cake online and everything was perfect. Great cake, friendly service. Go for the carrot cake!

Very friendly hometown service and good desserts. We tried their red velvet cupcakes with their homemade cream cheese frosting...Only one-word to describe "Delicious". Their chocolate cake is also tasty.