temiz bakkerij in Wijk 02 Noord

De Bakker aan Huis is an organization with franchisees. These are independent entrepreneurs who have their hearts in the right place and treat customers well. However, the Bakker aan Huis franchise organization passes on fixed costs in the form of fees, but this provides no incentive for improvement. Consequently, for example, the website is severely outdated. Customers and franchisees are therefore up against a franchise organization that is not improving sufficiently. The risks are consequently shifted onto the franchisee, and the question is whether this does not put the revenue model under enormous pressure, and with it the service for the customer—for that is ultimately what it is all about.

The atmosphere is good, but the food is of very low quality; our food had no taste.

De Bakker aan Huis is an organization with franchisees. These are independent entrepreneurs who have their hearts in the right place and treat customers well. However, the Bakker aan Huis franchise organization passes on fixed costs in the form of fees, but this provides no incentive for improvement. Consequently, for example, the website is severely outdated. Customers and franchisees are therefore up against a franchise organization that is not improving sufficiently. The risks are consequently shifted onto the franchisee, and the question is whether this does not put the revenue model under enormous pressure, and with it the service for the customer—for that is ultimately what it is all about.

Cozy station with delicious sandwiches

The store has had a nice makeover and is now looking absolutely tip-top. The products have always been excellent, and they still are.